Web Design playbook
Find weak websites and sell the rebuild.
Win businesses whose websites lose them customers, rebuild them properly, and keep them on a care plan.
What you get
Seven pieces of finished work.
Made with live data on the business in front of you, and ready to send, sign or hand over.
01
Offer sheet
Packages, care plan, prices and guarantee, pressure-tested.
02
Prospect list
Businesses that need a new site, each with the reason and a way in.
03
Pitch page per prospect
A one-page teardown with their site next to a competitor's.
04
Outreach, call brief and proposal
A sequence per prospect, a brief before each call, a proposal ready to sign.
05
Client file per client
Baseline, what was agreed, a work log and every month's results.
06
Rebuild brief and launch checks
A brief your site builder can work from, and launch checks with dates.
07
Monthly care report
Speed, booking, tracking and enquiries against the baseline.
Watch it run
One request runs the whole job.
Ask in ChatGPT, Claude or any AI you use. Loadout picks the Web Design powers and tools for each step and runs them while you watch.
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Teardown outreach
You're starting out, with no network yet.
Where most people start
Niche specialist
You know one industry, or want higher prices.
Partner-led
You'd rather build than sell.
Care-plan first
Many local sites are fine but neglected.
Fixed-price product
You want simple sales and fast delivery.
What it costs
About 200 credits for a first client.
Teardowns, outreach, proposals and care reports are free; the business list and owner contacts cost credits.That's about 7% of the 2,900 credits in one month's plan.
Made for
Designers, developers and no-code builders who want local service businesses as clients.
Not made for
Online stores, apps, or large corporate sites.
Every playbook comes from years of studio delivery for real clients.
Pricing
You can plug in everything for one price.
Loadout
Save 40%Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions205A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardownFreeEmpty runs are free and failed runs are refunded. Every job shows its cost before it runs.
Plans open soon. Create your account now.
What's included
Everything to deliver the work
- Every power and playbook
- 800+ data sources and tools
- New powers as they launch
Inside the AI you already use
- Works in ChatGPT, Claude, Grok and Muse
- Runs on a schedule you set
Built around your clients
- Client knowledge banks
- Every run and result in one dashboard
More playbooks
Every playbook comes with the plan.
One subscription runs all nine, and new ones as they launch.
Kickstart
From an idea, or no idea yet, to a business open for clients.
Client Finder
Businesses that need what you sell, each with the reason and a way in.
Ad Lab
Ads built on what already wins for your rivals.
Local SEO
Win local businesses that are invisible on Google Maps.
AI Search
Get businesses recommended by ChatGPT, Gemini and Perplexity.
Reputation
Turn reviews into a reason to choose the business.
SEO Agency
Turn page two into page one.
AI Partner
Find the work AI can take over, then build it.
Get started
Start it with one line.
Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.
Use Loadout to start my web design studio: find dentists in Austin with slow or outdated websites and help me win the first one.
Cancel anytime · Refund within 14 days