Kickstart playbook
From an idea, or no idea yet, to a business open for clients.
From an idea to open for business, with your first 10 prospects named.
What you get
Eight pieces of finished work.
Made with live data on the business in front of you, and ready to send, sign or hand over.
01
Business Brief
One short document with every decision, fact and next step, which any chat or AI can pick up from.
02
Founder profile
Your strengths, constraints and the directions that fit you.
03
Niche scorecard
The niches and areas compared, with the one you picked and why.
04
Problem proof
The customer's problem in their words, with evidence from reviews, searches and conversations.
05
Positioning and offer sheet
Why you, for whom, and three priced packages with a guarantee.
06
Name, domain and brand kit
A name you can get the domain and handles for, colours, fonts and voice.
07
Copy deck
Your one-liner, homepage outline, bio and answers to objections.
08
Setup checklist and first 10 prospects
What's done and when the rest is due, and a named list to start with.
Watch it run
One request runs the whole job.
Ask in ChatGPT, Claude or any AI you use. Loadout picks the Kickstart powers and tools for each step and runs them while you watch.
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Skills first
You have skills or experience but no idea yet, or too many ideas.
Market first
You have a niche in mind and want to know if it's worth it.
Customer first
Someone already wants to pay you, or you've done the work informally.
Proven model
You want a business type that already works locally, done better.
Quick launch
You want to be open this week and refine later.
What it costs
Free to run.
The method is free; business lists, reviews and contacts are optional paid data.
Made for
First-time founders, mostly starting a service business: an agency, freelance work, consulting or a local trade. Product and shop businesses work too.
Not made for
Raising venture money, writing a formal business plan, or legal and tax advice.
Every playbook comes from years of studio delivery for real clients.
Pricing
You can plug in everything for one price.
Loadout
Save 40%Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions205A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardownFreeEmpty runs are free and failed runs are refunded. Every job shows its cost before it runs.
Plans open soon. Create your account now.
What's included
Everything to deliver the work
- Every power and playbook
- 800+ data sources and tools
- New powers as they launch
Inside the AI you already use
- Works in ChatGPT, Claude, Grok and Muse
- Runs on a schedule you set
Built around your clients
- Client knowledge banks
- Every run and result in one dashboard
More playbooks
Every playbook comes with the plan.
One subscription runs all nine, and new ones as they launch.
Client Finder
Businesses that need what you sell, each with the reason and a way in.
Ad Lab
Ads built on what already wins for your rivals.
Local SEO
Win local businesses that are invisible on Google Maps.
AI Search
Get businesses recommended by ChatGPT, Gemini and Perplexity.
Reputation
Turn reviews into a reason to choose the business.
SEO Agency
Turn page two into page one.
Web Design
Find weak websites and sell the rebuild.
AI Partner
Find the work AI can take over, then build it.
Get started
Start it with one line.
Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.
Use Loadout to kickstart my business
Cancel anytime · Refund within 14 days