Ad Lab playbook

Ads built on what already wins for your rivals.

Know which ads win in your market and what buyers say, then test three angles with briefs, or finished ads in your brand.

Get founding access Watch it run

The Ad Lab playbook: a tray holding its six keys, each lit with its icon

What you get

Six pieces of finished work.

Made with live data on the business in front of you, and ready to send, sign or hand over.

01

Winners board

The ads that are winning for your rivals right now, scored and grouped by angle, hook, offer and format, with links.

02

Voice sheet

What buyers complain about, wish for and switch over, with dated quotes and the phrases to use in your ads.

03

Three angles to test

Each with the winner or gap it comes from, the buyer words behind it, and why it should work.

04

Creative briefs

One per angle, with hook, copy, offer, format, visuals and proof, ready for a designer, your own image tool or the ad pack.

05

Ad pack (optional)

Finished static ads per angle in feed and story sizes, in your brand, each checked, with copy for each placement and a test plan.

06

Monthly watch

A dated check on the same rivals that shows new winners, stopped ads and when to refresh an angle.

Watch it run

One request runs the whole job.

Ask in ChatGPT, Claude or any AI you use. Loadout picks the Ad Lab powers and tools for each step and runs them while you watch.

Your route

Five ways to run it.

Your AI asks where you're starting from and picks the route that fits. You can always choose another.

Rival-led

You know three to five rivals who advertise.

Where most people start

Category-led

You don't know yet who advertises in your market.

Voice-led

A new category, few rivals advertising, or rivals' ads that all say the same thing.

Full market read

A launch or relaunch, where offer, prices and reviews matter as much as the ads.

Client lab

You're an agency pitching or onboarding an ads client.

What it costs

About 75 credits for a first lab, plus 90 for an optional ad pack.

Ads cost 5 credits per competitor with ads found and customer quotes 4 per source; website scans are free, the optional ad pack is 15 credits per image (six images is 90), and the monthly check costs about the same as the first board.That's about 3% of the 2,900 credits in one month's plan.

Made for

Small businesses, founders and agencies about to spend on Facebook, Instagram, Google, TikTok or LinkedIn ads, or refreshing ads that stopped working.

Not made for

Running or tuning the ad account itself, or reading rivals' spend and results, which the ad libraries don't show.

Every playbook comes from years of studio delivery for real clients.

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