Reputation playbook
Turn reviews into a reason to choose the business.
Win businesses whose ratings and review counts trail their rivals, grow genuine reviews, answer every one, and show the gap closing each month.
What you get
Seven pieces of finished work.
Made with live data on the business in front of you, and ready to send, sign or hand over.
01
Offer sheet
Packages, prices and guarantee, pressure-tested.
02
Prospect list
Businesses that need it, each with a dated review fact and the owner's contact.
03
Pitch page per prospect
The review gap and pace gap against two rivals, with reply drafts for their own reviews.
04
Outreach, call brief and proposal
A sequence per prospect, a brief before each call, a proposal ready to sign.
05
Client file per client
The baseline numbers, what was agreed, a work log and every month's results.
06
Request flow and reply kit
An honest review request wired into their system, a reply style guide and templates, tested end to end.
07
Monthly scorecard
Rating, review count, pace, reply rate and themes against the same rivals.
Watch it run
One request runs the whole job.
Ask in ChatGPT, Claude or any AI you use. Loadout picks the Reputation powers and tools for each step and runs them while you watch.
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Review growth retainer
Local service businesses with a review gap to their rivals.
Where most people start
Reply management only
Busy businesses that get reviews and leave them unanswered: restaurants, clinics, gyms.
Recovery
A recent bad spell: a run of one and two star reviews, or a rating under 4.0.
Multi-location brands
Groups with 3 to 20 locations, from dental groups to restaurant groups.
Add-on to local SEO or web design
You already sell Maps, SEO or websites.
White-label for agencies
You'd rather deliver than sell.
What it costs
About 255 to 260 credits for a first client.
About 6 credits per pitch, and 8 to 16 a month per client.That's about 9% of the 2,900 credits in one month's plan.
Made for
Marketers, freelancers and virtual assistants who want local service businesses as monthly clients.
Not made for
Buying, writing, filtering or removing reviews for money, or national brands with their own support team.
Every playbook comes from years of studio delivery for real clients.
Pricing
You can plug in everything for one price.
Loadout
Save 40%Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions205A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardownFreeEmpty runs are free and failed runs are refunded. Every job shows its cost before it runs.
Plans open soon. Create your account now.
What's included
Everything to deliver the work
- Every power and playbook
- 800+ data sources and tools
- New powers as they launch
Inside the AI you already use
- Works in ChatGPT, Claude, Grok and Muse
- Runs on a schedule you set
Built around your clients
- Client knowledge banks
- Every run and result in one dashboard
More playbooks
Every playbook comes with the plan.
One subscription runs all nine, and new ones as they launch.
Kickstart
From an idea, or no idea yet, to a business open for clients.
Client Finder
Businesses that need what you sell, each with the reason and a way in.
Ad Lab
Ads built on what already wins for your rivals.
Local SEO
Win local businesses that are invisible on Google Maps.
AI Search
Get businesses recommended by ChatGPT, Gemini and Perplexity.
SEO Agency
Turn page two into page one.
Web Design
Find weak websites and sell the rebuild.
AI Partner
Find the work AI can take over, then build it.
Get started
Start it with one line.
Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.
Use Loadout to start a reputation management business: find restaurants in Leeds losing on reviews and help me win the first one.
Cancel anytime · Refund within 14 days