Loadout

Paid Ads playbook

Ads built on what already wins for your rivals.

Know which ads win in your market and what buyers say, then test three angles with briefs ready for your designer.

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The Paid Ads playbook: a tray holding its six keys, each lit with its icon

What you get

Five pieces of finished work.

Made with live data on the business in front of you, and ready to send, sign or hand over.

01

Winners board

The ads that are winning for your rivals right now, scored and grouped by angle, hook, offer and format, with links.

02

Voice sheet

What buyers complain about, wish for and switch over, with dated quotes and the phrases to use in your ads.

03

Three angles to test

Each with the winner or gap it comes from, the buyer words behind it, and why it should work.

04

Creative briefs

One per angle, with hook, copy, offer, format, visuals and proof, ready for a designer or your own image tool.

05

Monthly watch

A dated check on the same rivals that shows new winners, stopped ads and when to refresh an angle.

Watch it run

One request runs the whole job.

Ask in ChatGPT, Claude or any AI you use. Loadout picks the Paid Ads powers and tools for each step and runs them while you watch.

Step by step

The proven route, in order.

Three stages, each answering one question. Your AI shows the price before any step uses credits.

  1. Stage 1

    See

    Who wins in your market, with which ads, and what do buyers say?

    • RivalsCompetitor Teardown, Ad SpyUses credits
    • WinnersAd SpyUses credits
    • VoiceVoice of CustomerUses credits

  2. Stage 2

    Decide

    Which three angles do you test, and what does the designer need?

    • AnglesAd Spy, Messaging, Pressure TestUses credits
    • BriefsMessaging, Ad SpyUses credits

  3. Stage 3

    Keep watching

    What changed since last month, and what do you refresh?

    • WatchAd Spy, Competitor TeardownUses credits

Your route

Five ways to run it.

Your AI asks where you're starting from and picks the route that fits. You can always choose another.

Rival-led

You know three to five rivals who advertise.

Where most people start

Category-led

You don't know yet who advertises in your market.

Voice-led

A new category, few rivals advertising, or rivals' ads that all say the same thing.

Full market read

A launch or relaunch, where offer, prices and reviews matter as much as the ads.

Client lab

You're an agency pitching or onboarding an ads client.

What it costs

About 75 credits for a first lab.

Ads cost 5 credits per competitor with ads found and customer quotes 4 per source; website scans are free, and the monthly check costs about the same as the first board.That's about 3% of the 2,900 credits in one month's plan.

Made for

Small businesses, founders and agencies about to spend on Facebook, Instagram, Google, TikTok or LinkedIn ads, or refreshing ads that stopped working.

Not made for

Running or tuning the ad account itself, or reading rivals' spend and results, which the ad libraries don't show.

Every playbook comes from years of studio delivery for real clients.

Pricing

You can plug in everything for one price.

Loadout

Save 40%
$29$49

Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions205A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardownFreeEmpty runs are free and failed runs are refunded. Every job shows its cost before it runs.

Get started

Plans open soon. Create your account now.

What's included

Everything to deliver the work

  • Every power and playbook
  • 800+ data sources and tools
  • New powers as they launch

Inside the AI you already use

  • Works in ChatGPT, Claude, Grok and Muse
  • Runs on a schedule you set

Built around your clients

  • Client knowledge banks
  • Every run and result in one dashboard
100Founding spots left out of 100Founders get 1,000 bonus credits a month for their first year.

More playbooks

Every playbook comes with the plan.

One subscription runs all nine, and new ones as they launch.

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Kickstart

From an idea, or no idea yet, to a business open for clients.

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Client Finder

Businesses that need what you sell, each with the reason and a way in.

The Local SEO playbook: a tray holding its six keys, each lit with its icon

Local SEO

Win local businesses that are invisible on Google Maps.

The AI Search playbook: a tray holding its six keys, each lit with its icon

AI Search

Get businesses recommended by ChatGPT, Gemini and Perplexity.

The Reputation playbook: a tray holding its six keys, each lit with its icon

Reputation

Turn reviews into a reason to choose the business.

The SEO Agency playbook: a tray holding its six keys, each lit with its icon

SEO Agency

Turn page two into page one.

The Web Design playbook: a tray holding its six keys, each lit with its icon

Web Design

Find weak websites and sell the rebuild.

The AI Automation playbook: a tray holding its six keys, each lit with its icon

AI Automation

Find the work AI can take over, then build it.

Get started

Start it with one line.

Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.

Use Loadout to run an ad lab for my teeth whitening clinic against 3 rivals: their winning ads, what customers say, and three angles to test

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